A common objection about running a service business, such as being a solo freelancer, is not wanting to just trade time for money. But that is only one model to run your service business, and it's not the most useful. Instead, think about your services as a product that you’re offering. A client signs-up, and you perform some defined result for them, and they pay you for that result rather than for the number of hours that you spent working on it. You can achieve financial success if you can build your service as a system that you can deliver over and over, instead of creating a completely 100% custom solution each time.
Frank Bria calls this strategy the creation of a High Ticket Program and has applied it when consulting with Fortune 500 companies on multiple continents to help them structure and sell their own offerings. We are talking anywhere from tens of thousands to tens of millions of dollars in services sold. Frank shares how he thinks about turning a custom service into a repeatable high offering that you can sell at a high price over and over again, including the 5 key building blocks that are at your disposable when creating your own offering.