One of the hardest things about owning an agency, or being a solo operator, is that a lot of us get into it without necessarily being an expert on how to run this type of service business. We tend to have nothing to benchmark ourselves against, because we don’t really know how other agencies are doing, and if we’re on the right track.
Drew McLellan is the head of the Agency Management Institute, an organization devoted specifically to bringing agency owners together to help them build better agencies. Through research, AMI has figured out the formula to a successful agency: What are the key financial benchmarks? What is the role of the agency owner?