The story begins with Pia Silva and her husband opening their own graphic design agency, complete with employees and office space, and selling massive $30,000 projects to their clients. Then finding themselves going out of business with $40,000 in credit card debt and no savings after a year and a half.
But rather than giving up, they took a deep look at what was and wasn’t working in their business, scaled down the business and what they offered, and started again. Within the first year, they had half a million in sales and had completely turned things around into a successful business, Worstofall Design, where she and her husband, Steve, create Badass Brands for their clients over an intensive 1-3 days.
It’s a brilliantly simple business, which is why it works so well. Pia shares how her business model works, why it is so successful, how she finds clients, and so much more.