When most people think of sales, they think about walking into a potential client's office, or calling them up on the phone, and pitching them to convince them that their services are the best. The thought us unpleasant and has prevented many talented freelancers from getting great clients.
But the good news is that winning clients does not have to look like that. In fact, approached properly, it doesn't really have to feel like selling. It's more of a diagnostic approach, like going to a doctor to find out the cause of your symptoms.
Blair Enns, founder of Win Without Pitching, a sales training company for creative entrepreneurs, and author of A Win Without Pitching Manifesto, shares the philosophies behind the idea of winning without pitching and how to actually approach closing deals without feeling like your a sleesy salesperson.