Kurt Elster appeared on the show two years ago when it was just getting started. In Episode 8, Kurt shared how he was building a business as an e-commerce developer on Shopify. Now, two years later, Kurt is known as the “Shopify guy”. He’s tapped into a niche and content marketing in such a way that his business has vaulted to the next level, and Kurt has since worked with big-name clients like Penn & Teller and Jay Leno.
As is so often true, success and profit come from simplifying down and doing a few things really well, rather than trying to do everything for everyone. On today’s episode, Kurt is going to update us on how you can specialize in a niche to find the right kind of clients that will help you build your brand and your business.