What makes an effective website for a freelancer, consultant, or agency? It goes far beyond just showing off your work.
In this episode I chat with Wes McDowell from Deep End Design to discuss how he built his new website from the ground up to attract turn visitors into clients.
Show notes at http://freelancetransformation.com/episode33
Building and maintaining amazing client relationships is one of the golden keys to highly profitable consulting and today's episode is all about how to accomplish this.
Liston Witherill was the chief marketing officer for a $10M environmental consulting company and for the past year has run his own agency. He is one of the consultants that "get" the importance of relationships and in this interview he shares keys to how freelancers can build amazing client relationships.
Back in episode 12 Kai Davis mentioned that he arrived at his unique positioning as an "outreach consultant" thanks to help from Philip Morgan.
I now bring Philip on the show for a deep dive on positioning your consulting business, the theory behind it, and hopefully make the case that strong positioning is a powerful part of earning higher rates and not becoming a commodity.
We discuss what the heck positioning is as a freelancer or consultant, the specific dimensions that you can position yourself along, and how to transition to a narrow positioning without risking your entire business.
Show notes (with lots of positioning resources):
Trust is the bedrock of all client relationships. Trust is how you get your recommendations listened to. It's how a small initial engagement turns into larger ones. And it's how you know the status of your relationship, rather than finding out the hard way that someone is no longer your client.
In this episode Khuram Malik shares how he has built very trustworthy client relationships over time. Important things he did, crucial mistakes to avoid, and what strong trust-based client relationships have meant for his consulting business.
Show Notes: http://freelancetransformation.com/episode30