Why does a client decide to buy services and products from you? What can you do to break down the barriers to buying? Sean D'Souza, author of The Brain Audit, explains the process that goes on in a potential customer's mind as they decide to buy or not, and what you can do so that the customer buys from you.
Sean shares with us the main concepts in his book, The Brain Audit, how to apply these concepts to your freelancing business, and explains how he has re-envisioned his work-life balance so he can spend more time with his family and away from work for 3 months every year.
Emails have become central to daily communication with potential and current clients, business connections and colleagues. Sometimes it's not that easy to write an email. I'm sure, like I have, you have received many bad, ineffective emails that amount to spam. Today's guest explains strategies to write genuine emails that catch the recipient's attention and build relationships.
Danny Rubin is the author of “Wait, How Do I Write This Email?” and an expert in career advice, professional development and communication skills. He coaches freelancers on how to write effective messages with focused words. As Danny says, it all comes down to being genuine and respectful.
Let's be honest here, being an entrepreneur is hard. The uncertainty of getting clients, the ebb and flow of projects, the black and red in your bank account, the growth of your waistline, the long hours trying to make it all work, ... Didn't mean to stress you out. Take a deep breath and then listen to the story of a hard-working guy who has been there, but then pulled his resources, changed his outlook and created a world-class consulting business.
Over the last decade, David Mansilla built his business from the ground up, learning as he encountered all those problems and more, but he never gave up. He tells us how he overcame the problem of growing his business too quickly, how to delegate, how to get clients, and most importantly, how to be calendar-independent and have time to live a full meaningful life.
Most designers, programmers, and other freelancers use their experience to help their clients strategize and figure out what work needs to be done to achieve the client's goals. But how do you sell this type of strategy work, instead of only charging for the technical work (design, coding, etc) that results from it?
Marie Poulin found herself in this position, explaining to clients how to integrate her work into the big picture strategy, but realized that she was only charging for the deliverable. In this episode, Marie explains how she repositioned herself as a web designer to a digital strategist, how she transitioned from only creating a deliverable to creating a big picture strategy for her clients, gaining lifelong clients and higher paying projects in the process.
As a freelancer, you are an expert in the technical skills of your field, skills that are in demand. Have you ever thought about training others? Reuven Lerner explains how to succeed in corporate training.
Reuven Lerner transitioned from programmer and software developer to teacher and trainer after being asked by his clients to train their staff. Reuven has found training to be very rewarding because he loves teaching and interacting with people as well as having the freedom to learn new technology based on his curiousity. The pay isn't bad either and Reuven has broken the feast and famine cycle by being booked 10 months in advance for training sessions.