Noah Fleming has a successful consultancy, is author of the book, Evergreen, and is a coach in Alan Weiss' private program. Noah dives deep into what it really means to create value, use value-based fees, and how to identify and find the clients who we can deliver value for.
Spoiler: Value has nothing to do with time.
Bryce Bladon, author of Hell to Pay, loves to write and makes his living writing. When he saw that the national average income for freelance writers was only $22,000, he knew that he had to do something different. Bryce discovered that he was most successful when he niched down and started charging what he was worth rather than selling himself as a commodity.
Bryce shares today how he built up his consulting and writing services over the past seven years to now earn six figures a year and gives advice how any freelancer in the creative fields can do so too. He gives advice on how you can niche down and specific examples of niches in writing and also explains how to get away from hourly pricing and start charging based on value.
Aaron Vidas proves that it is possible for a solopreneur to sell into big businesses. Aaron has built three consulting businesses to revenues of over $1M dollars. He has worked with clients ranging from solopreneurs to the boards and CEOs of $250 million plus companies. He did this by slowing working up the value chain and talking to a lot of people.
At the end of the day, Aaron knows that big companies are all composed of people, so you just need to find out which people to talk to. Not so intimidating after all. Like selling to anyone, you have to position yourself as the expert and know that you can solve their business problems to make the business more efficient and make more money.
James Knight had the cushy corporate job, at Google no less. He did great work and was well taken care of. Yet two years in he left to become a freelancer and ultimately started building an agency, Gradient. Why did he do this? And how did he pull off this transition that many people daydream about, but are terrified to go through with?
James will take us through this journey, and the practical details such as how he found his first few clients, the decision to go further from freelancer to agency, taking on a business partner, and the lessons he’s learned along the way.
You, dear listeners, have emailed me with great questions about freelancing, and if you have signed up for my mailing list (hint hint), you'll have received a personal reply.
Celebrate the Freelance Transformation Podcast officially turning a year old, I provide expanded answers to the questions that I see the most often.
I share my thoughts on overcoming fear, defining your niche, defining and improving your worth, getting paid upfront, and finding time for both client work and marketing and sales to get past the feast and famine cycle.