What type of clients will you take on? What rates will you charge? Having the answers to these questions can help you very intentionally make the rest of your business decisions throughout 2017 and beyond.
To help you in this process, and in the spirit of the holidays, Freelance Transformation has a small gift for you. We are going to go through a small exercise together that Matt's students have universally found helpful in defining what they want their freelancing to look like, and consequently, how to make better decisions in their freelancing.
Khierstyn Ross, of Crowdfunding Uncut, is a crowdfunding strategist, working on campaigns that raise hundreds of thousands of dollars on Indiegogo and Kickstarter. Khierstyn didn’t start there of course, but discovered what she was best at and most enjoyed while working through client projects. Once she decided to niche down, she became one of the highest in-demand crowdfunding experts.
Khierstyn shares how she went from a generalist to a specialist, what that did for her business, how she built authority in this space, how she finds clients, and how she prices herself for a service where the results are so uncertain.
Mark Fromson is a freelance digital project manager who works for agencies rather than the end client. Agencies frequently rely on freelancers as a way to gain access to skills they otherwise wouldn’t have, and to be able to grow or shrink their team to meet a changing workload.
As a freelancer there can be some advantages to having agencies as clients, such as the possibility of working on larger projects than you’re likely to win on your own, collaborating with a team, and not having to be the one that goes out there and wins the end client.
Mark Fromson shares the ins and outs of what agencies are looking for in a freelancer, how to connect with them and build long-term relationships, and the pros and cons of targeting agencies instead of the end client.
Joe Sanok, founder of Practice of the Practice, shares how you can stop thinking of selling your services as a strictly time for money deal. The secret is thinking about your business as a system that you can build processes around, rather than doing everything yourself.
Joe will be sharing how he built his counselling clinic so it ran without being completely dependent on him, how and why he decided to start coaching other practitioners, how he productized the services that he offers to them, and how he built highly systematized funnels for finding and winning them as clients.