In the past 99 episodes, numerous guests have shared their freelancing journeys, their setbacks, and the revelations that allowed them to build successful, sustainable freelancing businesses.
In honour of this arbitrary and yet very special number, episode 100, Matt has sorted through the catalogue of FT episode and brought back ten of the most epic guest insights shared on the most popular episodes of Freelance Transformation. These are the mic drop moments, played back to you, along with a bit of explanation of why they are so important for all of our freelancing businesses.
This episode features advice from Einar Vollset, Patrick Mckenzie, Nagina Abdullah, Naveen Dittakavi, Joshua Lisec, Brennan Dunn, Michael Port, Laura Elizabeth, Jeffrey Shaw, and Kai Davis.
Why do your clients buy your services? Why is someone willing to pay you for your skill set? What are they really buying? To get clients, you need to understand the underlying human psychology at work.
Dov Gordon, from the Alchemist Entrepreneur, helps consultants and coaches find their ideal clients through structure and process, instead of jumping straight to tactics. Dov shares why clients buy, how we get their attention, his 6 step marketing process, and why some people can seem to make any client generation tactic work, while others just can’t seem to get clients.
A common objection about running a service business, such as being a solo freelancer, is not wanting to just trade time for money. But that is only one model to run your service business, and it's not the most useful. Instead, think about your services as a product that you’re offering. A client signs-up, and you perform some defined result for them, and they pay you for that result rather than for the number of hours that you spent working on it. You can achieve financial success if you can build your service as a system that you can deliver over and over, instead of creating a completely 100% custom solution each time.
Frank Bria calls this strategy the creation of a High Ticket Program and has applied it when consulting with Fortune 500 companies on multiple continents to help them structure and sell their own offerings. We are talking anywhere from tens of thousands to tens of millions of dollars in services sold. Frank shares how he thinks about turning a custom service into a repeatable high offering that you can sell at a high price over and over again, including the 5 key building blocks that are at your disposable when creating your own offering.
Josh Steimle, founder of the web agency MWI, started out building sites in 1999 and now sells 7 figures worth of business per year. Josh struggled between 2007-2013, and almost had to close his doors. But he persevered.
Josh built up his business through persistence and by becoming a thought leader in his niche by implementing strategies such as writing for Forbes. Josh shares how to win clients through influence, how to build a scalable agency, and how to overcome the challenges along the way.
Are you you asking your clients to pass along your name to anyone they know who needs work done? Once in awhile you might get a lead, but it doesn’t yield a lot of business. Sound familiar?
Well the good news is that it doesn’t have to be this way. Steve Gordon, author of Unstoppable Referrals, shares how to build a systematic referral system.
Steve has published hundreds of articles on marketing and selling high trust services, learned in his previous career as the CEO of an engineering consulting firm. Steve shares how you can consistently earn referrals in a way that works and generates value for everyone involved.