Zvi Band built a successful software consultancy directly from building and maintaining relationships with people. By networking and maintaining relationships, he was able to build software for agencies, startups, venture capital firms, and even fortune 500 companies like Ford.
Zvi Band is also the cofounder of Contactually, an amazing piece of software that makes it easy to track and maintain the relationships in your network. Zvi shares how to connect with people, and how to maintain and manage relationships in a way that leads to clients.
One of the hardest things about owning an agency, or being a solo operator, is that a lot of us get into it without necessarily being an expert on how to run this type of service business. We tend to have nothing to benchmark ourselves against, because we don’t really know how other agencies are doing, and if we’re on the right track.
Drew McLellan is the head of the Agency Management Institute, an organization devoted specifically to bringing agency owners together to help them build better agencies. Through research, AMI has figured out the formula to a successful agency: What are the key financial benchmarks? What is the role of the agency owner?
In FT episode 101, Chris Evans, from Traffic and Funnels, laid out a strategy for using paid traffic to get clients for high-ticket services (a service that is at least $10,000). Chris's business partner, Taylor Welch, shares how to convert the prospects coming from the paid traffic funnels and other sales funnels into paying clients.
Taylor shares the three steps to his sales process, how to attract the right prospects who can benefit from your services, how to prompt prospects into recognizing that they have a problem that you can solve, how to close a sale through honesty and recognizing whether a prospect is a good fit, and how to set expectations so you have happy clients.
Laura Belgray, of talkingshrimp.com, is a freelance creative copywriter who helps people with all the words they use in their businesses. She started out writing promos for TV networks and won numerous awards for her work. While she continues freelancing for the big networks, she also offer copywriting for small business and has collaborated with Maria Forleo to create a copywriting course called The Copy Cure.
Laura shares the strategies she used to get started as a copywriter, why good copy matters when you are trying to get your audience to know, like, and trust you, how good copy can help your business, and how to write good copy yourself.