If you are looking to build up a client base at serious scale, and have leads consistently coming in from your efforts, then content marketing is one of the most effective approaches out there.
Johnathan Dane, of Klient Boost, is an expert content marketer. He built up a $3 million dollar a year pay per click management agency with $350,000 in monthly recurring revenue by relentlessly building a brand through their unique content marketing. Such as animated infographics, or gifographics. Jonathan shares how he used content marketing from the get go to rapidly build up a client base, and how he’s continuing to build the agency. Oh and he’s got a pretty crazy story of how he first got into business.
Jason Resnick is a solo freelancer that has built his freelancing business very intentionally so that it works in the way that he wants to work. Jason is particular with the clients that he takes on, how he works with them, the highly automated processes that he uses to keep things running smoothly, and the approaches he takes to keep working with the clients.
Jason shares how he built his freelance business, including why he failed the first time he started out, and the specific realizations and changes he made to create a sustainable freelancing business when he gave it a second shot years later.
Jessica Freeman quit her full-time job at an agency, started freelancing, and booked herself up with clients. In fact, she now has a waitlist.
Jessica, of Jess Creatives, built up her client base primarily through content marketing. Specifically, she built a blog, email list, and surprisingly enough, leveraged Pinterest as a major source of traffic and clients. It turns out that Pinterest is a very different social media platform that encourages content sharing, making it an excellent tool for getting your content out there.
Jessica shares how she quit her job and decided to go full-time, how and why blogging has been so effective at keeping her booked solid, and how she’s been able to build up an audience of prospective clients through Pinterest.
Have you ever spent a crazy amount of time writing a proposal for a prospective client, only to have them say no? Or even worst, go completely dark on you and not respond at all?
Curtis McHale shares his sales process and the approach that he takes to write super short and sweet proposals, only a page and a half long. And even better, he collaborates with the clients on these proposals, so that by the time the client receives the proposal, they have had a significant part in its creation and are completely on board with moving forward.
The story begins with Pia Silva and her husband opening their own graphic design agency, complete with employees and office space, and selling massive $30,000 projects to their clients. Then finding themselves going out of business with $40,000 in credit card debt and no savings after a year and a half.
But rather than giving up, they took a deep look at what was and wasn’t working in their business, scaled down the business and what they offered, and started again. Within the first year, they had half a million in sales and had completely turned things around into a successful business, Worstofall Design, where she and her husband, Steve, create Badass Brands for their clients over an intensive 1-3 days.
It’s a brilliantly simple business, which is why it works so well. Pia shares how her business model works, why it is so successful, how she finds clients, and so much more.