Content marketing is an excellent strategy for reaching clients at scale. But inevitably there’s a hiccup that holds people back. To execute a content marketing strategy, well, you need content.
Austin Church is the founder of Wunderbar, an agency that helps consultants and tech companies to grow their businesses through content marketing. Austin shares how you can actually create content sustainably, and do so without it being an endless time suck. If you’re currently using content marketing, or considering doing so, this conversation can help make it much more feasible.
Adrienne Richardson manages Facebook ads. So how much is managing someone’s Facebook ads worth? Is it the $100/month that you’ll find on some offshore job boards? Is it $1,000/month? What about $5,000 a month plus 10% of the Facebook ad spend? That’s what Adrienne’s clients pay, and she is frequently booked solid. She’s also not a massive agency, as you’ll learn, her business is mostly her.
In this interview Adrienne spills the secrets of why she is able to command these fees, and work with amazing clients, despite plenty of other people fighting to charge the lowest fees possible. Pay close attention to why her clients are actually hiring her. And pay attention to how she finds her clients, and I’ll give you a hint, it’s not super sophisticated, but it’s incredibly powerful.
Andy Crestodina is the co-founder of Orbit Media Studios, a Chicago website development agency that gets tonnes of local leads and excels at standing out to clients. How? He implemented a content marketing strategy from the very start, and one that didn’t rely on having a massive audience or huge success right out of the gate.
Andy is also the author of Content Chemistry, a beautiful and comprehensive book on content marketing that doubles as his business card when he goes to meet clients. Andy shares how his agency used education to teach his way into landing client work.
Often as a freelancer it’s tempting to just work with whatever clients come our way, instead of figuring out who is really an ideal client and what you have to do to get in front of them. But being intentional about finding and winning the right clients can make a massive difference in the kind of freelancing business or agency that you end up building.
Brent Weaver, of Ugurus, shares how he built and ran a web agency for 13 years until selling it. Now he helps other agency owners to build their business with Ugurus. Brent shares his experiences of identifying who high value client are, how to intentionally connect with those client, and the intentionally length process that he goes through when he believes that a client is a great fit.