It’s time to stop overcomplicating lead generation. Your marketing strategy does not have to give you a migraine. There are ways to keep marketing simple, and we've got marketing guru Kyla Roma on the podcast today to show you how to do just that.
Kyla is a marketing and profit consultant who uses her minimalist marketing strategies to build an audience and attract clients. It’s all about playing to your strengths and finding a marketing strategy that works best for you and your ideal audience. We talk today about how you can harness your strengths and apply your unique skill set to a winning marketing campaign.
We always talk about getting clients on this show, but the real work doesn’t actually start until you’ve signed them on. What do you do when you finally start that client project? How do you manage your time with all these deadlines? It’s no easy task managing all of the moving pieces.
Whether you work alone or with a team, project management is crucial to your success as a freelancer. If you want to work with clients effectively, then it’s best to recognize project management as a collaborative process.
Edmund Zaloga, founder of Responsify, knows about what can go wrong – and what can go right – when it comes to project management. Edmund shares with us on this episode how he learned to manage his projects and the technology that can make it all a little easier!
Before becoming a freelancer, RJ McCollam was fired from his job, evicted from his apartment, and even had his car repossessed. It took losing everything to inspire his motivation. Now, ten years later, he’s a successful web developer who’s guest spotting podcasts to share his experience with the rest of us.
RJ is talking today about building a freelance career from the bottom up. He taught himself how to build websites and used his skills to find a full-time job. That full-time career eventually led to his freelance transformation, and he’s sharing all the steps (and mistakes) he made along the way.
Imagine sitting in front of a corporate board and pitching your skills for a project. Do you even know where to start? Luckily we have Nathan Allotey on this episode to speak to attracting and winning corporate clients. Nathan never calls himself just a freelancer. He is a web designer and digital marketing strategist. And his portfolio consists of corporate clients. He uses his presence online to help other freelancers win corporate clients through learning from his mistakes.
Nathan is here today to give us a little insight into what criteria corporate clients are looking for. His inside information and experience are invaluable. If you’re thinking about bringing your freelance career into the corporate world, tune in now!
Our guest today will be the first to tell you that you don’t need to use a super expensive sales funnel to attract clients to your business. Consistent action will win clients every time. Kirk Williams, owner of Zato Marketing, is a paid search marketer who started his career on Twitter. But his online presence on Twitter and through online forums helped him generate leads and a client pool he actually likes to work with.
On this episode, Kirk is breaking down his client acquisition strategy. His approach might surprise you. He wasn’t always at the top of his game. He shares what it was like to learn how to run a business from scratch, and the mistakes he made will change the way you look at running a business. At best, it might even inspire you to change the way you approach social media marketing.