Content marketing is an excellent strategy for reaching clients at scale. But inevitably there’s a hiccup that holds people back. To execute a content marketing strategy, well, you need content.
Austin Church is the founder of Wunderbar, an agency that helps consultants and tech companies to grow their businesses through content marketing. Austin shares how you can actually create content sustainably, and do so without it being an endless time suck. If you’re currently using content marketing, or considering doing so, this conversation can help make it much more feasible.