Upgrading from freelancer to solo-preneur is the trajectory some of us take in our businesses, but taking that first step isn’t always easy. How do you know when you’re ready?
Duane Brown, Founder of Take Some Risk - a digital marketing agency, discusses his transition from freelancing to starting his own agency. Duane shares some of the risks he took to make that first leap and why and how he's decided to build an agency.
When it comes to freelancing, we all have to start somewhere. And the reality is that those beginnings are pretty humble. Your first client probably won’t be a giant account and you probably won’t be making hundreds of dollars per hour. In fact, the whole project might be $100.
But how do you get from that point to better clients, higher paying, possibly building a team, and most importantly having a business that enables whatever lifestyle you’re looking for?
Joe Kashurba went through this exact journey, and his started all the way back in high school and led to him ultimately winning $30,000 website projects and managing 6 figure advertising accounts.
Joe will be sharing his journey in-depth, including the key realizations he made around his ideal clients, how he priced himself, what packaging his services did for him, and how he ultimately built a team.
Crystal Smith is the mastermind behind Shine Consulting where she helps solo-preneurs tell their origin stories in order to sell themselves better. Crystal refers to this process as "story-selling." Story-selling is more than just talking about your experiences, it's about connecting your own personal story to your business.
Crystal shares her own origin story and offers some great advice on how to use this emotional marketing technique to build your personal brand!
Being a freelancer is often synonymous with being a "jack of all trades." You do everything in your business. You could be a web designer or writer, but you’re also a manager, a bookkeeper, and a marketer. Matt Kohn of Different Hunger Media shares his story of building his solo-freelance business into an agency. And how it's allowed him to focus on the development and future planning of his business.