If you feel like you can’t be the one that gets in front of the great clients, if you’re wondering why the heck anyone would listen to you, if you’re wondering how to build up a personal brand from scratch and get it in front of the right people, the ones that can buy from you, this interview is for you.
Louie La Vella has interviewed and sometimes partied with A-List celebrities, built up a consulting practice helping entertainment personalities, concerts, and festivals market themselves, and he built all this with a deceptively simple approach to his career and business.
The vast majority of the people that could be amazing clients for you are not currently looking for your services. Only about 3% of your target audience is actively looking for a freelancer. So you end up dumpster diving for those 3% and competing as a commodity. Stop!
Joshua Lisec shares how you can reach the 97% who have the specific problem that you know how to expertly solve and convert them into paying customers. Joshua shares how he positions himself as the trusted advisor in the community, thus cultivating desire for his services.
In this episode, Matt answers some of the frequently asked listener questions about freelancing.
Does working remotely mean no local clients?
How do I start getting clients?
What is a fair price to charge?
How much time should I spend on client work?
With connections come opportunities. Connections can lead to mentors, new clients, speaking engagements, publications, and collaborations. But how do you meet people and intentionally build connections?
Michael Roderick is a relationship designer, a master connector. Michael has a talent for connecting people who can mutually benefit from each other's expertise. Here, Michael shares how you can build your own connections, why connections are so important, who to connect with, and how to maintain these valuable relationships.