In productized consulting, you package up your services and offer the same set of services to all your clients. So rather than customizing every project for a client, you instead offer a set menu of services with standard pricing for each service. Of course, each project will be different since each client is different, but the processes and the systems are the same. This approach allows you to scale quickly and find security in monthly payments, avoiding the feast and famine cycle.
Matthew Newton, founder of Tourism Tiger, has built a great example of a productized consulting business. Mat knew from the start that he wanted to scale his business, so he set it up with scaling in mind. He tells us why he chose productized consulting rather than building an agency, how he chose a niche, how he markets his business and finds clients, and how he is growing the business.