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Freelance Transformation

Freelance Transformation is a podcast all about building a freelance business that creates the lifestyle that you desire, not the other way around. If you are looking to find great clients, do your best work, earn higher rates, and enjoy getting out of bed in the morning, this podcast is for you, the freelancer, the consultant, the agency owner, the creative. Matt Inglot, your host, delivers a new episode every Monday to up your freelancing game. Past guests include Alan Weiss, Michael Port, Brennan Dunn, and other top experts. Show website: http://freelancetransformation.com
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Feb 20, 2017

Gini Dietrich, founder of Arment Dietrich and Spin Sucks, quit her job one day and decided to go out on her own to start a PR agency that does PR for its clients the way she knows it should be done. Right away, she had her first client, and a few months later, her first employee. Then, over the next two years, she had her first fortune-500 client, then her first 14 employees, and her first $2 million in revenue. Ten years later, she has a 30-person agency that mostly runs itself so she can focus on doing the things she really likes to do, such as teaching, writing, and figuring out where the industry is going.

There is a lot to learn from Gini’s journey, from how she used her connections and sticking to her values to get her first clients, how her content marketing took off, how to hire the best people for her team, and how she had to change herself to become a better leader.

But, as Gini says, it all comes down to going out and just doing it, rather than getting caught up on what people say you should do.

https://freelancetransformation.com/episode103

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