Mark Fromson is a freelance digital project manager who works for agencies rather than the end client. Agencies frequently rely on freelancers as a way to gain access to skills they otherwise wouldn’t have, and to be able to grow or shrink their team to meet a changing workload.
As a freelancer there can be some advantages to having agencies as clients, such as the possibility of working on larger projects than you’re likely to win on your own, collaborating with a team, and not having to be the one that goes out there and wins the end client.
Mark Fromson shares the ins and outs of what agencies are looking for in a freelancer, how to connect with them and build long-term relationships, and the pros and cons of targeting agencies instead of the end client.