Charlie Hoehn, author, speaker, and head of author marketing at Book in a Box, is the real deal when it comes to marketing expertise and achieving outsized results. He has worked for and advised great minds like Ramit Sethi, Tim Ferris, Seth Godin, and Gary Vaynerchuck.
But behind the successes is a story of paralyzing anxiety. Charlie experienced terrifying panic attacks that made him think that he was going to die. One particular attack led Charlie to begin a long and difficult mission to cure himself of his anxiety, and ultimately to write the book Play It Away: A Workaholic’s Cure for Anxiety. Charlie shares that story and more importantly what worked for him for ultimately getting rid of his anxiety, getting his life back on track, and what he recommends for others in the same boat.
Disclaimer: Hopefully, you find this episode helpful for bringing this important topic into the open, but it is not intended as medical advice. Everyone’s situation is different and you should consult your doctor before acting on anything in this episode.
Going out on your own, finding your own clients, not being tied to an employer, that’s what this podcast is all about. There are multiple ways to accomplish this and structure your own consulting or freelance business, just like there are multiple reasons that people do so in the first place.
One of those ways is working, usually full-time, on a longer project at a giant company and, of course, at consulting rates. It can be the perfect opportunity to have tremendous freedom while not needing to find clients as frequently.
Jonathan Dison, founder of Lightrock Consulting and Bench Watch, started his career working for Arthur Anderson, built his own consulting firm, and now helps people find and get matched with consulting positions at major corporations. Jonathan shares how you can break into the consulting market and start getting paid more to work on longer-term projects.
When most people think of sales, they think about walking into a potential client's office, or calling them up on the phone, and pitching them to convince them that their services are the best. The thought us unpleasant and has prevented many talented freelancers from getting great clients.
But the good news is that winning clients does not have to look like that. In fact, approached properly, it doesn't really have to feel like selling. It's more of a diagnostic approach, like going to a doctor to find out the cause of your symptoms.
Blair Enns, founder of Win Without Pitching, a sales training company for creative entrepreneurs, and author of A Win Without Pitching Manifesto, shares the philosophies behind the idea of winning without pitching and how to actually approach closing deals without feeling like your a sleesy salesperson.
It’s no secret that there are a lot of very effective ways to find clients, but it can create the temptation to immediately try to jump into the fanciest and most complicated approaches, and to ignore the simple time-tested methods that will get you clients the quickest.
Take networking and referrals for example. I don’t know of a faster way to find clients than using your existing network and going out and building that network, such as by attending events.
Paige Wilhide used networking and referrals to build her business, Paige Media, a wonderful video strategy and editing business. Paige shares how she systematically used networking to build this business and, of course, how you can use those same strategies to find clients for yourself.
If you’re a solo freelancer, it’s so easy to think that hiring an assistant is just plain out of reach and expensive. But that’s just not true. Hiring an assistant is one of the biggest wins that you can create for yourself. When an assistant does the low value work of billing, invoicing, emails, scheduling, etc., then your time is freed up to do the high value client work or getting new business or levelling up your skills. But it is important to find the right person, the kind of person that will take work off your plate instead of creating more of it.
Tim Francis of Profit Factory and GreatAssistant.com has spent a lot of time working with entrepreneurs to match them to great assistant. Tim shares what makes a great assistant and his process for finding that one amazing one.